The Surfing Copywriter | Diginal Nomads finalist e-Revolutionaries 2024

Offers online marketing and advertising services exclusively for the surfing industry

Lachlan Campbell connects deeply with his clients’ audiences

From SEO blog articles to email campaigns, landing pages, and website content

His unique expertise enables surf brands to communicate more authentically and effectively with their target audience.

Surf-centric marketing from a true insider

As a lifelong surfer and copywriter, The Surfing Copywriter brings deep industry knowledge and emotional connection to surf brands, offering specialized marketing services that resonate with their target audience. Lachlan’s unique approach helps surf businesses craft authentic messaging that builds trust and fosters lasting customer relationships.

Being a surfer myself allows me to connect with the audience in a way other marketers can’t — speaking the same language, understanding the same passion

Speaking at Coimbra University on niche marketing

Lachlan’s most significant achievement was being invited to speak at Coimbra University, one of the world’s oldest institutions, on the topic of niche freelancing. His lecture focused on how building a niche business is key to navigating changes in technology like AI, inspiring future freelancers to find their unique space in the market.

Speaking at Coimbra University was an incredible honor, and it reinforced the importance of carving out a niche and staying true to your passions

My goal is to keep growing my business while maintaining the balance between work and life that makes it all worthwhile

Growing and connecting in the surf industry in 2024

In 2024, The Surfing Copywriter aims to gross 100K AUD in income, attend a surf industry expo, and work with a major surf lifestyle brand. With a focus on building deeper in-person connections with clients, Lachlan is committed to maintaining his niche and continuing to blend work with his passion for surfing.