Inspiring Founders | e-Revolutionaries 2025 Finalist
Meet Digital Hotpot
Making Chinese market entry simple, accessible, and human.
Digital Hotpot is reshaping how Western brands approach the Chinese digital landscape.
Instead of flashy agency retainers or outdated luxury brand case studies, this one-woman consultancy offers a grounded, deeply experienced bridge between two marketing worlds.
With a decade of firsthand experience inside China’s Great Firewall — working on both sides of the East-West marketing equation — Digital Hotpot helps brands understand platforms, ecosystems, and cultural nuances with clarity and warmth. It’s not just localization — it’s translation of business logic and brand storytelling across borders.
Digital Hotpot demystifies Chinese marketing for global brands with low budgets and high ambition
“Chinese platforms don’t need to be scary. I help brands understand the logic — and culture — behind every click.”
Featured by Shanghai City News and invited to speak across China, Digital Hotpot has already made its mark
“They called me a ‘bridge-builder’ — and honestly, that’s what this work is about.”
2025: Digital presence, global stage, and scalable learning
“My next chapter is about reach — through content, keynotes, and courses that make China marketing accessible to everyone.”